Our Story
Fincart’s Journey Through the Vision of Tanwir Alam
Every idea begins with a realization. For Tanwir Alam, that realization came from over two decades of witnessing how most Indians approached money through scattered financial decisions rather than a structured plan. He saw individuals earning well, saving diligently, yet falling short of their true financial potential. That gap became the foundation for Fincart.
2013
The Birth of Fincart
Tanwir Alam began his journey in 1995 in the financial services industry, learning the nuances of investment behaviour and client needs early on. Over the years, he grew into leadership roles, first as AVP & Regional Head at Standard Chartered Asset, and later as Director & Head of Retail Sales at IDFC AMC.
These experiences shaped his belief that financial guidance needed to go beyond products it had to be about people, their dreams, and their life goals.
With that conviction, Tanwir founded Fincart in February 2013 with a clear mission, to make financial planning accessible, human, and goal-driven.
He envisioned a platform where technology would simplify processes, but empathy would guide advice.
From the beginning, Fincart focused on comprehensive, goal-based planning instead of mere investment distribution. The company started small but strong, driven by a single question: “How can we help Indians take charge of their financial lives?”
2020-2024
Building Trust Through Simplicity
In 2015, Fincart formally expanded under Fincart Finvest Private Limited, headquartered in Noida and has now expanded to Mumbai, Bengaluru and Kolkata. The company introduced its hybrid advisory model combining digital tools with certified human advisors.
During these years, Fincart gained traction among working professionals and families who wanted clarity and control over their finances. The approach remained simple plan first, invest later.
Fincart grew steadily, crossing 15,000 clients and earning over 30 industry recognitions for excellence in financial planning.
Amid digital transformation, Fincart continued to focus on financial literacy and inclusion, extending its services through workshops and digital platforms to reach Indians globally.
Vision 2030
Looking Ahead
Tanwir Alam’s vision for the next decade is ambitious yet deeply rooted in purpose, to partner with 50,000 financial advisors and empower 10 million Indians with personalized financial plans by 2030.
For him, Fincart isn’t just a company; it’s a movement to turn financial awareness into financial freedom, one family at a time.
Our Mission
Helping Indians Achieve their Dreams That's the Fincart Dream.
Powering Dreams Through Technology
Leverage technology to make financial advice accessible and transparent for everyone.
Building Trust With Every Advice
Offer ethical, simple, and qualified guidance tailored to each individual’s goals.
Connecting Indians Beyond Borders
Reach Indians across the globe through multiple channels with trusted support.
